To build a successful business on Amazon, sellers must focus on a few critical factors. According to Amazon Global Selling, here are the key areas to pay attention to:

1. Choose the Right Product

• Selecting the right product is the foundation of success. A strong product should meet the following criteria:
• Seasonally appropriate
• High quality at a competitive price
• Aligns with U.S. consumer trends (e.g., ornaments, home décor, etc.)

 2. Use the Right Fulfillment Method

3. Register Your Brand on Amazon

Building a distinctive brand from the start puts sellers in a stronger position to succeed—especially during peak sales seasons. Brand registration also unlocks marketing tools and protections that help boost visibility and credibility.

4. Create an Effective Advertising Strategy

To maximize reach and conversions, sellers should optimize both internal traffic (Amazon search and sponsored ads) and external traffic (social media, Google Ads, etc.).

Why does the account get locked? – How to keep a healthy Amazon account?

• Intellectual property
• Number of complaints received about intellectual property
• Complaints about product authentication
• Complaints about product safety
• Complaints about product status
• Violation of product posting policy
• Violation of restricted products policy
• Violation of customer product review policy
• Other violations

To avoid Amazon account suspension, sellers must ensure the following criteria

• Profession account active with Good account health
• Listing ads with >90% buy box
• Registered brand and set up stores with the right theme
• Always have enough stock (so as not to delay orders)
• Specific advertising budget and plan

It is important for sellers to ensure that orders have correct tracking information, sufficient inventory, and an appropriate delivery time to avoid receiving complaints and negative reviews. If a seller’s account is rated “at risk,” it is crucial to intervene promptly and take corrective action to avoid suspension.